Frequency

In my purview as Frequency's marketing visual designer, I led design on all of their graphic design needs in addition to the website architecture and product UI updates.

Frequency's graphic design needs included sales collateral, brand guides/design systems, diagrams, icons, social media posts, email newsletters and release notes, contract typography, PowerPoint presentations, website banners/carousels, and even vinyl car wraps. It also required anonymizing and creating dummy data for screenshot mockups of our software.

Creating the branding guidelines and helping Frequency define its visual language - really for the first time - was instrumental in making the graphic design process at Frequency more efficient and helped establish them as the leader in the FAST software/service industry.