Designing a food delivery app for date nights
CalArts UI/UX Design Specialty
Table For Two is a website and app that offers delivery and pickup dinners for two in Williamsburg, Brooklyn.
View Prototype
Table For Two is a website and app that offers delivery and pickup dinners for two in Williamsburg, Brooklyn.
View Prototype
What do you want for dinner? Idk, what do you want for dinner? The most inscrutable and inevitable back and forth among couples (especially new couples), how do you order out when you need a date night but don't really have a preference?
Table For Two is an easy way to order up a nice date night, or relaxing night in. We take the headache out of meal planning by providing full dinners with drink pairings at a lower price point than typical delivery/take out options.
This project took place over two months in early 2020 as part of my CalArts UI/UX design specialization.
• Find out if the restaurant delivers to their area
• Order online
• Get drink pairing recommendations
• Mix and match entrees
• Save preferences and ratings for the future
• Get notified of new options
• Get help with order problems
● To sell food online that will be delivered
● Provide a system for order customization
● Merge sophistication and accessibility
● Save user account info for faster service and recommendations
● Update food offerings regularly
● OKCupid/Hinge daters who want to build serious relationships, but are on a budget – something romantic that won’t break the bank
● Long term couples who live together and don’t want to think about meal planning one or two nights a week
● Single people who want two meals at a discount
● Gender – any gender
● Education – some college
● Occupations – people with entry level jobs who are on a budget, or people who are two busy at work to cook or meal plan during the week
● Income - $30k-$70k/year
● Age – 22-39
● Marital status – unmarried but in a serious relationship
● Location – New York City
● Personality & Attitudes: Romantic, generous, professional
● Values: good food, value for money, monogamous
● Lifestyles: busy, traditional, fun
● Food Menu
○ Entrees
○ Sides
○ Drink Pairings
○ Recommended Combos
● Map of delivery area
● Photos of couples on dates eating and drinking the meals
● About Us – Mission, plus meal suggestions
● Contact Info
● FAQs
○ Why we offer two meals instead of one
○ Can I just get one
○ Do I have to get a drink pairing
○ How do I save my preferences
○ Where is my order
● Fully functional concierge chatbot
○ Place orders
○ Change/Cancel orders
○ Get Help/Info
○ Add/Change account info
● Create a profile
○ Save payment info
○ Save favorites
○ Get recommendations
● Place order manually (for pickup or delivery)
○ Choose entrees
○ Choose drink pairings (recommended or not)
○ Enter address
○ Add payment info
○ Enter additional delivery info/requirements
● One click login
● Connect with dating apps (OKCupid, Hinge, etc)
Table For Two Sitemap
Dana and Greg met through a dating app and have done all the traditional early-stage dates - dinner, movie, picnic, park, bowling, drinks, lunch, pottery class - and just want to start hanging out without too much thinking or planning. However, they're still romantic and would not be satisfied just watching TV all night (even though they still have yet to watch The Office all the way through together).
Dana discovers "Table for Two" on a listicle about "10th Date Ideas" and checks it out. It's a relatively inexpensive way to specifically order a dinner for two with a curated wine pairing and dessert. The order process is super simple due to the limited, specialized menu and they are quickly able to order a dinner.
The food arrives in 45 minutes with a heartfelt "bon appetit!" and they sit down together on the furniture their landlord left on the roof. They enjoy their dinner with a romantic view of Manhattan, and no fretting about how much to leave for a tip.
Since then every other week or so when they want to have a nice date night without too much hassle, Table for Two is there for them with a fresh selection of curated date night food at a reasonable cost.
Bon appetit!
Users were able to quickly click through the main ordering flow on the mobile version of the website, though there was some hold up in the menu section where people were confused by the entree selection interface.
There was some confusion about whether you could order more than two items, but this was mainly due to limitations of the prototype, and would be clearer in the final version. Still, worth looking into. It may make more sense to have one entree choice for two people, especially since it would simplify drink and dessert pairing. As it is, it doesn't seem too different from a typical restaurant delivery service, aside from having far fewer options.
Going forward I would perhaps offer choices of total packages, rather than having a choice at each step of the way, since that is more like how other apps and restaurants operate. The idea is to simplify the process, and have a totally curated experience, and the confusing amount of choice seems to hinder that with some users.
View the video of the prototype to the left, or click below to try it for yourself!
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